Client Acquisition Campaign
Prosidium sought to run a targeted marketing campaign leveraging data and research on key demographics within their industry. I developed a campaign approach that leveraged key industry conventions to find potential clients and serve them compelling content over a specific periods of time. The campaign was a success and brought in significant revenue through client sign ons.
Year
2023
Service
Promotions
Category
Promotions
Tool
Framer
Having worked at Prosidium for two years and handling data and research gave me the information necessary to drill deep into our customer persona information. I decided to leverage our proprietary and market research to create geo targeted ad campaigns for specific personas during industry events.
These involved video, differentiator pain points, and more to elecit engagement from decision makers where I knew they would be congregating.
