Sales & Marketing Campaigns
Prosidium sought to run a targeted marketing campaign leveraging data and research on key demographics within their industry. I developed a campaign approach that leveraged key industry conventions to find potential clients and serve them compelling content over a specific periods of time. The campaign was a success and brought in significant revenue through client sign ons.
Year
2023
Service
Promotions
Category
Promotions
Tool
Framer
I ahve worked four years at Prosidium developing and analyzing data and research that sharpened our understanding of customer personas. Leveraging both proprietary insights and market research, I designed and executed geo-targeted ad campaigns aimed at specific personas during major industry events.
These campaigns combined video content, differentiated pain points, and other high-impact elements to drive meaningful engagement from key decision-makers where they were most concentrated and amounted to millions in revenue.
