SEO, AEO, & Keywords

Search is changing quickly, and I focus on helping brands stay visible wherever people are looking for answers. I have worked across SEO, AEO, and keyword strategy to improve discoverability through search engines, AI search tools, and answer based platforms. My experience includes partnering with PR teams, agencies, and business partners to increase quality backlinks, strengthen authority, and build a stronger digital presence. Using tools like Semrush, Ahrefs, HubSpot, and other analytics platforms, I have researched keywords, monitored rankings, tracked performance, and identified opportunities to improve content visibility. I have also worked on on page and technical SEO, including proper page indexing, alt tags, metadata, viewport sizing, mobile responsiveness, and overall site structure. Whether optimizing content for traditional search or adapting to the new world of AI driven discovery, my goal is to create digital content that is easy to find, easy to understand, and built to support long term growth.