Company Rebrand
A fresh brand can transform how customers see a company and how the company sees itself. I have worked with teams of all sizes to rebuild their identity through new visuals, updated websites, intentional messaging, and clear social guidelines. My focus is to create a brand that feels modern, authentic, and aligned with the organization’s strengths. The result is a brand system that supports credibility and helps the company move forward with confidence.
Year
2024
Service
Brand Change
Category
Branding
Tool
Prosidium Warranty & Capital required a rebrand from the prior name Principal Warranty Corp. This rebrand consistented of logo design, a large website change, redesign of all marketing materials both digital and physical, and much more. The rebrand was strategically completed at the NADA 2024 convention in Las Vegas where we led a marketing campaign involving The Sphere.
